The Business of Your Face
Facial recognition software is a powerful technology that poses serious threats to civil liberties. It’s also a booming business. Today, dozens of startups and tech giants are selling face recognition services to hotels, retail stores—even schools and summer camps. The business is flourishing thanks to new algorithms that can identify people with far more precision than even five years ago. In order to improve these algorithms, companies trained them on billions of faces—often without asking anyone’s permission. Indeed, chances are good that your own face is part of a “training set” used by a facial recognition firm or part of a company’s customer database.