Posted by on March 6, 2017 2:30 pm
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Categories: Business california Demography Economic history of the Dutch Republic Economy Evan Spiegel Financial history of the Dutch Republic Financial markets Financial Regulation Google Human Interest Millennials Short Snap Snap Inc. snapchat Social networking services Software StockTwits Student Loans Survivors Network of those Abused by Priests Technology University of North Carolina

With Millennials piling in and Barrons bashing it, Snap Inc’s shares have plunged this morning after opening up over 4%. The stock is now down 14% from its spike highs on Friday and volume is heavy as spec longs cover into shorts’ T+3 ‘borrow’ availability tomorrow.

As we noted previously the median age among Snap buyers on Thursday was even younger, at 26. (That happens to be the same age as Snap co-founder–and newly minted billionaire–Evan Spiegel.)

 Rebecca Shoenthal, a 22-year-old journalism student at the University of North Carolina at Chapel Hill, was among them. She said she bought four shares of Snap for about $24 each. She put in an order for them on Wednesday night, stipulating that she would pay as much as $40 per share. “I wanted to test the waters and play around with some money I wouldn’t be too devastated to lose,” Ms. Shoenthal said. “I think I’m going to stick it out for at least a few years.” Ms. Shoenthal, who uses Snapchat every day, said this was her first big stock pick. She’s gotten interested in stocks this semester because of classes she’s taking on personal finance and branding. She thinks the prospects for Snap are bright, particularly given that Snapchat is changing the way many young people, including her friends, read the news.

There was also outsized attention from younger users on StockTwits, a popular social media platform used for sharing trading ideas. About 40% of users are between the ages of 18 and 34, but 60% of those following or viewing the stream of messages about Snap fell within that age range, the company said.

Kaleana Markley, a 29-year-old wellness consultant who lives in San Francisco, bought $100 worth of shares on Thursday using a company that offers gift cards for stocks, called Stockpile. “I have high hopes” for Snap, Ms. Markley said. “I think they are doing really cool things.” She doesn’t do much investing generally, citing student loans and the high cost of living in the Bay Area, but got excited by the talk of the IPO. One promising sign of the company’s growth prospects, she said: Even her parents are using it now.

Some disappointed Millennials this morning…

Not worth $40 billion anymore.

Barron’s bashed the stock over the weekend, following Pivotal’s initial “sell” rating and Needham analyst Laura Martin writes in a note today that Snap is a “lottery-like” stock, and while lottery tickets sometimes pay off, risks for Snap include a total addressable market that’s 80% smaller than Facebook’s and no clear path to profitability before 2020. Rates new underperform, with share value of $19-$23; says share price should decline based on FB and Google EV/sales ratios. Other negatives include competitors replicating Snap’s best ideas and margin trajectory.

5 Sells, 2 Holds, and ZERO Buys…

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