Do People Notice The Difference Between Strategic Kindness and Real Kindness?
Psychologists at the University of Sussex have confirmed that the warm glow of kindness is real, even when there’s nothing in it for you. In their study, published in NeuroImage, they undertook a major analysis of existing research showing the brain scans relating to over 1000 people making kind decisions. For the first time, they split the analysis between what happens in the brain when people act out of genuine altruism – where there’s nothing in it for them – and when they act with strategic kindness – when there is something to be gained as a consequence.
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